Why People are Going to Online Shopping?
Wiki Article
E-commerce is rising, but ever wondered why exactly your target audience wants to buy online? Despite the fact that the idea of retail stores is still very popular?
Even though businesses spend plenty of time looking to define their buyer personas and ideal customers, they often overlook the main psychology behind internet shopping.
Customers don't really buy anything from anyone online. They have a thought process that either encourages these to complete a purchase or drives them away to another retailer. For example, products which has a big cost often face challenging in selling online. And then there are items that people may wish to get a feel of before purchasing.
But using the changing times, e-commerce has developed into a way of life and businesses are finding a way to suffice the decision-making needs with the customers.
1. Wide range of products to decide on from
Having a web-based store provides you with an opportunity to get beyond the shelf space issues and include more inventory into the business.
While it will seem like an issue to most retail business holders, the opportunity of being offered many products on the internet is one from the primary reasons behind the shift to digital shopping. More and more people today ask for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as an online bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all those products
Today, there are numerous of people who visit physical stores to check on a product, its size, quality and other aspects. But few of them can certainly make the purchase readily available stores. They tend to look for the same product online instead.
The reason being, the expectation of an competitive pricing. These company is commonly known as bargain hunters.
If you are able to, offer competitive pricing on your products as compared to that in the physical stores. You could also tend to put a few products on every range, for sale to draw the eye of bargain hunters.
For example, Snapdeal comes with a 'deal of the day' - when the pricing of products is considerably low in comparison to what they would cost in stores. This makes absolutely free themes think they are bagging much, and the sense of urgency throughout the deal raises the number of conversions.
3. Reviews from other online shoppers
According to Internet Retailer, 62% of customers look for online reviews on a product or service before purchasing it.
In physical stores, it is impossible to get a shopper to know what other company is saying regarding the products - especially using the sales people ensuring they hear outright the good. And that's another reason, why they prefer cheap online shopping.
Offer reviews, ratings or customer testimonials on your products and display them clearly around the product pages. The better the rating, the bigger are the odds of it to sell.
4. Ability to compare prices
Moving in one brand store to a different can be really tedious. On the other hand, switching sites to check prices of merchandise from different brands is easier. Apart from the reviews given on different websites, prices include the next thing that customers seek out.
The best method of doing so is displaying an original price and the price that you're offering. It becomes easier for these to notice the difference, thus, the chances ones seeking to other retail online stores become a lot lesser.
For example, if you are running a winter sale, make sure you display the initial price, the proportion of your offering along with the new price on the product pages. And don't forget to highlight the offer on your homepage as well.
5. Saving a lot of time
Traveling to stores that are not close by simply because you want to obtain a certain brand, can be a put-off. That is the reason why most customers seek to online stores instead. The ability to browse through the products and purchase what they want, from wherever they are, saves them a lot of time.
But what these customers generally seek for is the efficiency of delivery that an online retail store offers. Be it a 'next day delivery', '48 hours delivery' or a 'standard delivery within 7 days of order', keep the delivery information absolutely clear. And if possible, give them the ability to choose their delivery date.